Marketing Branding and You

We spend a lot of time talking about marketing businesses.  What about marketing ourselves?  Do we take the time to make sure that our personal messaging is consistent? 

Our unique experiences, values, traits and abilities are what set us apart.   The only way to differentiate is to clearly and succinctly broadcast that message.

The Personal Marketing Plan:

  1. Create a master bio, brief bio and two sentence summary. At a frequency interval that works for you, revisit these narratives and update them.  Have at least one person review the edits.  Ask them to check beyond basic grammar.  Are they able to mirror your messaging back to you?   
  1. Keep a running list of sites that house your bio. Review these sites to ensure the information is up-to-date and consistent.  Your messaging must be clear to be heard. 
  1. Take a look at your collateral, website and any other marketing materials you utilize. Each of these projects who you are and what you value.  Is your personal brand uniform?  Does the name on your business card match your professional profiles and work affiliation? 

Consistent and clear messaging supports your personal branding.  You are, who you say you are. 

Schedule time to let your network know who you are, what you are up to, and what you are looking for.

Originally published to Linkedin.