You may have heard about Walmart’s significant investment in e-Commerce. Jet.com is under agreement with Walmart to be acquired for a little over $3 billion in cash and stock.
The combined strength of Walmart and Jet.com may compel others in the e-Commerce space to adopt similar strategies. Jet.com offers to pass along savings to customers depending on their buying habits – forego free returns, pay less; purchase with a debit card, pay less, order more, pay less. The cost of the return is built into the price, by foregoing that option, Jet.com passes along those savings to the customer. The same goes for debit card purchases. If Jet.com doesn’t have to pay transaction fees, the customer pays less. If Jet.com can pack more into one box, the customer pays less.
On the flip side, I can’t help but lament the purchase by Walmart. Organizationally, Walmart does not have the best track record when it comes to corporate citizenship. Employees across the organization have alleged discrimination, harassment, and felt the pressure of working for unlivable wages.